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PR inside: Ad Industry Survey: Advertisers Prioritizing Generative AI and CTV ...

(PR-inside.com) NEW YORK CITY, NY / ACCESS Newswire / July 21, 2025 / Generative AI is the biggest driver of advertising innovation in 2025, according to a new survey of advertising practitioners.

In the survey conducted online by Start.io and AdTechGod™, roughly 90% of respondents said generative AI is impacting their work as advertisers. Most ad companies are still in their early stages with the technology, with roughly 38% of respondents saying they were piloting or testing generative AI applications.

Some 23% of respondents said generative AI has "significantly transformed" their operations, while 28% said the technology had resulted in "minor enhancements" to ..

https://reports.pr-inside.com/ad-indust ... 121292.htm
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